actualidea / et cetera

American Natural History Museum proposed signage

actualidea — Tue, 13 Dec 2011 19:57:34 +0000

Proposed signage for the American Natural History Museum gift shop. Worked on with Ryan Weimer.

Alyssa Pizer proposed logos

actualidea — Sun, 11 Dec 2011 22:47:25 +0000

Proposed logos for Alyssa Pizer, a photo rep that has a lot of photographers that take nice sunny photos with a lot of lens flare, hence the shapes and colors in the logo. The logo would also change color on the website.

Mighty Tofu

actualidea — Sun, 11 Dec 2011 05:46:49 +0000

Business cards and an identity for a friend’s artisinal tofu project. The project is on hold at the moment, but hopefully it’ll pick up soon!

GQ/Steve Jobs chart

actualidea — Tue, 29 Nov 2011 00:30:16 +0000

A big chart that I did for the December 2011 issue of GQ. Coincidentally I broke 2 iPhones in the week that I was working on this.

Andie’s cards

actualidea — Mon, 24 Oct 2011 16:21:52 +0000

Business cards for Andrea Cusick, a fashion writer. She has a naturally a natually lighthearted, cute, precious personality, so I wanted to make her cards as fun and unique as possible with colored stickers on one side, and a pattern with her name on the back. There are 18 color combinations too, which makes each card a bit special.

Luke’s cards

actualidea — Mon, 24 Oct 2011 16:15:31 +0000

I did business cards for Luke Crisell, a writer and editor.

His ‘trademark style’ is his long, beautifully descriptive introductions to his articles. I wanted to play off of this by taking one of his more extravagant introductions and substituting blanks spaces for the description, implying that it’s Luke’s job to fill in the blanks.

These cards won a Print Regional Design Annual award.

The Horrors posters

actualidea — Mon, 24 Oct 2011 00:10:22 +0000

This is a movie poster for a documentary about the band The Horrors.

This band is very stylish, 60’s influenced and visually striking. The documentary attempts to position The Horrors as icons in the making, so I wanted to express this with a Warhol inspired treatment. The repetition riffs off the title and conveys a film like sequence. I also wanted to make a subtle statement about this being their 15 minutes.

The poster was silk-screened in five different color schemes.

Psychiatrist’s cards

actualidea — Mon, 24 Oct 2011 16:06:48 +0000

Business cards for a child and adolescent psychiatrist. Of course doctors’ business cards are serious, functional affairs, but Dr. Borromeo’s job is essentially to help people find a little more happiness in life.

So these cards visually communicate what she hopes to do: add a smile to your face. A simple happy face is printed on a foil coated paper, and the other side has her contact information with a writing area for an appointment time.

Nylon music tour poster

actualidea — Mon, 24 Oct 2011 15:55:04 +0000

Designed with Connie Makita.

Hair stylists cards

actualidea — Mon, 24 Oct 2011 15:44:08 +0000

Business cards for a hair stylist/colorist. Molly is a bubbly, bright, slightly retro-inspired girl, so I made cards that reflected this. The lines, twirls and loops are abstracted pieces of hair.